Growing up here in Philadelphia, I didn’t have an opportunity to see Godzilla in the movie theater. There was that one time I clipped a small ad for Godzilla vs MechaGodzilla showing at a popular neighborhood theater, The Capital, located only 52nd Street. But seeing the movie was no option. And I wish I still had that newspaper clipping. Newspaper movie ads were the close thing I had to owning a movie poster. When the first Star Wars trilogy (1977-1983) was released I actively clipped and collected the newspaper ads. Back then Godzilla was not readily available. Today, I really love collecting Godzilla paper items because they connect me to Godzilla’s history during my childhood years from the 1960s through the 80s. During those years, I had a small collection of magazines, maybe two posters, and only a few small paper items. But last week, while searching Buyee Japan, I found an inexpensive newspaper advertisement cutout of the Son of Godzilla (1967) at the time of first release (初公開時 新聞広告切り抜き). Beside it is an ad for Sentimental Boy (君に幸福をセンチメンタル・ボーイ) directed by Seiji Maruyama. This black-and-white ad is sizable at 15.25″ x 6.875″ (about 17.4cm × 38.6cm). In its footer are notifications for early morning box office. Below is a rough translation.