Godzilla Notable

1.18.2023

Godzilla took Japan down to minus one but Godzilla’s stock is up as our favorite monster destroys the box office from Japan to the U.S. and across the world. The success of Yamazaki’s Godzilla is undeniable. From the first film until now Godzilla has been about “tie-ups” (タイアップ known in the U.S. as tie-ins) that involve product placement, advertisements, appearances, campaigns, collaborations, commercials, exhibits, events, music and more. A tie-up is the creation of a relationship between multiple companies or organizations that allows them to share mutual benefits in the form of “cooperation/partnership.” In public relations activities, it is often used interchangeably with “paid publicity.”¹ Godzilla’s 70 year movie history is replete of tie-ups: Ogata’s Cabton motorcycle in Godzilla (1954), Maruha Ocean Fisheries tie-ins with Godzilla Raid’s Again (1955), Pashin/Travelmin Boy and Bireley’s in King Kong vs Godzilla (1962) and Mothra vs Godzilla (1964), Lotte Tiger Mask gum and Murasan Soft Vinyl Godzilla figures with Godzilla’s Revenge (1969) and Godzilla vs Hedorah (1971), Expo 75 and Queen Coral in Godzilla vs MechaGodzilla (1974), Apple iMacs in Godzilla Millennium (1999), Dr Pepper in Godzilla (1985), and many more examples.

Tie-ups have exploded during the Godzilla Rei era since Shin Godzilla (2016). And Godzilla Minus One has a plethora of tie-ups. McDonald’s has an active Godzilla burger campaign running right now in Japan. Put Godzilla next to anything and monster brand power is activated. The recent tie-up that was most notable for me is the Kaiju Lemon Godzilla notable that let us fans take home Godzilla money.

To commemorate the release of Godzilla -1.0, Hirocco has created a tie-up between Kaiju Lemon and Godzilla on Rakuten. Customers who make a purchase of 5,000 yen or more will receive a commemorative gift Notable (limited to 2,023 pieces) with a serial number. This beautiful memorabilia notable was produced by the Royal Joh. Enschedé, which produced banknotes as the Dutch Mint from 1814 to 2017. Notable is by Royal Joh. Enschedé which was over 300 years of experience crafting and printing banknotes. A process to create currency into a collectable.² Each was produced using ultra-high-definition printing and minting technology. Each has a hologram to prevent counterfeiting along with a serial number for authenticity. The notable is available with the purchase of Kaiju Lemon series products such as Ice Mammoth, Kaiju Lemon Squid Tempura, and Kaiju Lemon Cider.³

The handsome Godzilla Notable is a unique collectible with all the meticulous detail of real currency and the feel of authenticity. Minus One is bringing home the money, now the Godzilla collector can too. I purchased mine from Rakuten on Buyee Japan. Get a Godzilla Notable before they are all gone.